Anthony Maggio | Writer+

Strategic. Driven. Empathetic. These are all words I can spell.

Anthony Maggio | Writer+

Viral Video

I wrote and directed a TV spot for White Bear Mitsubishi that led to this blooper reel, which was produced by Ryan Becken weeks after I transitioned from Cuneo Advertising to Catapult Marketing. Between YouTube, Facebook, and replays on national and international television, it’s been seen an estimated 75 million times. I make a minor appearance holding the clapboard.

I wrote and directed the TV spot that led to this blooper reel, which between Facebook, YouTube, and replays on national and international TV programs has been seen an estimated 75 million times.

This was the original commercial that I wrote and edited that led to the outtake reel seen around the world.


  • Role Strategy, Copy

  • For Cuneo Advertising

  • Date 2016

  • Type Broadcast

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