Adobe Integration Videos
OPPORTUNITY: Adobe approached Hawkeye to look at its software integration videos through a new lens. The client liked some aspects of its previous rollout demos but wanted a fresh idea.
ACTION: I helped our team gain an understanding of the functionality and distill it into a storyline to show “real life” use cases in action that would help users clearly comprehend how the functionality would streamline their day-to-day work.
RESULT: The Teams integration video was so well received that we were asked to create a similar video for Adobe’s more complex Slack integration. As of January 2025, the two videos combined for nearly 140,000 views.
My Role: Strategy + Copy
Creative Director: Caroline Cahill Canty
Video Animator: Henry Wong
Art Director: Matt Alvar
Continuing the progression of videos we created for Gmail and Slack integrations, I helped create this video that was shared via Adobe's blog and YouTube page to help drive downloads and usage of the Adobe Creative Cloud app for Microsoft Teams.
Following a format for the Adobe Gmail integration video I helped create, this video was shared via Adobe's blog and YouTube page to help drive downloads and usage of the Adobe Creative Cloud app for Slack, and Slack plug-in for XD.
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For Hawkeye Agency
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