Anthony Maggio | Writer+

Google regularly sends emails to its Photos customers around the holidays. This particular email was to promote photo books and canvas prints while emphasizing free priority shipping. Our team kept it simple with concise copy and stylized images to make it easy for consumers to quickly digest, with multiple CTAs for simple purchasing based on product interest.

Google tasked us with getting more of its costumers to try Smart Shopping campaigns. Using simple animations to complement Google's style, we highlighted revenue increases at the top and bottom of the email to grab attention and drive costumers to take action. The rest of the email was focused on the top-line benefits and ease-of-use to promote a low barrier to entry and encourage trial.

This B2B campaign was created to help marketing agencies prepare their clients for the holiday shopping season. Google created a holiday playbook that would help these agencies set their clients up for success, and we were tasked with getting the agencies to download the playbook. We did so by creating a header that highlighted attention-grabbing data related to holiday shopping, led by the 2018 holiday season retail record. From there, we kept the messaging simple to highlight how the playbook could help their clients.

Google regularly sends emails to developers to promote the creation of new actions for the Google Assistant. This version, from early 2020, included several touch points that we incorporated into Google's typical style of simple graphics/animations while keeping the copy tight but provocative to drive click-throughs.

Google regularly sends emails to its Photos customers around the holidays. This particular email was to promote photo books and canvas prints while emphasizing free priority shipping. Our team kept it simple with concise copy and stylized images to make it easy for consumers to quickly digest, with multiple CTAs for simple purchasing based on product interest.

Google regularly emails current and potential Google Fi adopters with hardware deals to maintain and build its customer base. My team was tasked with highlighting the Galaxy Note20 phones with a savings offer to drive conversions while continuing to instill confidence in the growth and adoption of Google Fi nationwide. We used three sections to quickly provide an introduction, then specifics, followed by a series overview to help drive interest in the phones. This helped set up the final modules promoting Google Fi.